New strong machinery setup in Finland – CLAAS is main brand
25/11/2019
The Danish Agro group subisidiary in Finland, Hankkija, will in the beginning of 2020 start promoting, selling and servicing CLAAS in Finland.
It has been decided to integrate the newly started Finnish Agro Machinery Oy into Hankkija in order to provide a strong sales and service setup for the Finnish farmer.
This decision follows the overall Danish Agro group strategy within machinery where a strong partnership with German CLAAS is the core focus. Since 2016 Danish Agro have established distribution with CLAAS as the main brand in Denmark, Sweden, Norway, Estonia, Latvia and Lithuania. Now CLAAS will have the same position in Finland.
Group CEO in Danish Agro group, Henning Haahr, see great potential in this decision.
“This is a unique opportunity to focus 100% on serving Finnish farmers with premium products from CLAAS. They are market leader in Europe in harvesting equipment and they have a strong portfolio of quality products. I am sure the partnership between Hankkija and CLAAS will be a benefit to the Finnish farmer,” he says.
A dedicated team is already in place to manage the restructuring and ensuríng a smooth transition of the full CLAAS range into Hankkija. Finnish farmers will be secured their parts supply and services by Hankkija both for John Deere products as well as CLAAS products.
CEO of the Danish Agro machinery division, Jens Skifter, states:
“A strong partnership between Hankkija and CLAAS has many benefits. Hankkija will enhance its position in harvesting machinery considerably as CLAAS is the European market leader in forage harvesters as well as combine harvesters. In tractor sales we see a positive growth in all our markets and CLAAS tractors are even market leader in the Baltic countries. I see a great potential in the new structure,” he says.
CEO in Hankkija, Jyrki Lepistö, adds:
“Hankkija has a long history in Finland and we have a close relationship with the Finnish farmers. Everyday we strive to provide premium service and I see great opportunities in the new collaboration with CLAAS. Hankkija will continue to offer the best products and services available in Finland – also to our customers who bought tractors from Hankkija the past many years,” he says.