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Danish Agro acquires Swedish machinery dealer


Östra Sönnarslöv Traktorservice AB has signed a contract with Swedish Agro Machinery AB

The Swedish machinery dealer Östra Sönnarslöv Traktorservice AB has signed a contract with Swedish Agro Machinery AB to become an authorised dealer for CLAAS’ quality products from 1 March 2017 at the latest. The company thereby becomes part of the new CLAAS dealer structure being built up by Swedish Agro Machinery. Östra Sönnarslöv Traktorservice has also secured its future by selling to Swedish Agro Machinery, with effect from 1 January 2018.

Board member of Swedish Agro Machinery and CEO of Danish Agro, Christian Junker, is delighted with the agreement with Östra Sönnarslöv Traktorservice AB:

"We are highly satisfied with this new partnership, as we believe that Östra Sönnarslöv is run on the same basic values as our own company.  We will now be working towards the smoothest possible transition. Our overall investment in Sweden will of course be of major importance to the farmers os Sweden with the growth of CLAAS as a premium brand and preferred supplier. I have the greatest respect for the decision made by the owners, and we look forward to expanding Östra Sönnarslöv Traktorservice over the next few years," he says.

The CEO of Östra Sönnarslöv Traktorservice AB, Göran Johnsson, sees a lot of potential in the new agreement:

"I have been with the company since the start, and we will be celebrating our 50th anniversary in 2017. We are of course pleased to have found a solution for the future of the company that protects the jobs of our workforce and will allow us to grow in an ever more specialised and challenging world. A structural change is taking place throughout the machinery industry and its customers, whilst we are in the process of generational change in our company. We have therefore opted for a path that will give the company and our customers a long-term future together. We will work closely with a leading brand, gain a strong owner with a clear, long-term strategy within the entire agricultural industry in many countries," he says.

CEO of Swedish Agro Machinery AB, Jens Skifter, adds:

"High quality CLAAS products, combined with the experience, know-how and customer relationships of Östra Sönnarslöv Traktorservice, open up a wide range of opportunities that will be to the benefit of farmers. CLAAS is used to handling the process of a change of brand amongst its dealers and importers, and will ensure continued premium service via Östra Sönnarslöv Traktorservice AB. Deploying the advanced, direct On Line system and direct dialogue with CLAAS service backup will enable us to develop the business even further," he says.

Östra Sönnarslöv Traktorservice AB, which has its head quarter in Östra Sönnarslöv, turns over approximately 120 million swedish kronor per year and has 26 employees.